For onboarding and recruitment, HR managers can create fun and engaging compatibility videos, welcome videos, training materials, and more, allowing for a highly personalized and customized experience for each viewer, accelerating hiring and onboarding.Learning experience becomes more relevant and effective. In education, students can follow learning paths that are personalized to their level, where their actions, responses and choices influence their learning path.For marketing/sales/customer education, viewers are led through a video experience that is personalized to their choice, and is interactive and engaging, creating an emotional commitment to the choices and lengthening the viewing time.Rapt Media, which was founded in 2011 and raised $12M in funding, offers customers interactive video technology for a range of uses cases. Rapt Media’s impressive roster of customers - including Mercedes, EMC Dell, Alight Solutions, and eBay- will now become Kaltura customers and get access to Kaltura’s wide range of video solutions. The acquisition follows a successful partnership and integration in 2017 among companies - and several joint customer wins including Eli Lilly and Thomson Reuters – and solidifies Kaltura’s role as the leading global provider of interactive video capabilities. Viewers are guided through different video paths depending on their behavior or selection at each level. Rapt Media’s interactive branching video technology is ideal for personalized marketing, customer education, recruitment, learning and educational video experiences. NEW YORK, NY – May 25, 2018 - Kaltura, the leading video technology provider, announced today that is has acquired the interactive personalized video startup Rapt Media for an undisclosed amount. New York, NY, (GLOBE NEWSWIRE) - Kaltura Acquires Rapt MediaĪcquisition brings advanced branching video technology and customers including Mercedes, EMC Dell, and eBay